Resume
A communications professional with over six years of experience, I have a passion for bringing people and ideas together through clear, strategic messaging. Recently promoted to Internal Communications Coordinator on the Strategy team at the Houston-Galveston Area Council (H-GAC), I’ve taken on new responsibilities focused on engaging employees and driving internal initiatives. At the same time, I’ve maintained my external marketing duties—continuing to manage outreach efforts and community engagement to ensure our messaging is consistent both inside and outside the organization! Internally, I help streamline processes and promote key initiatives to create a cohesive work environment while enhancing employee engagement. Tools like Asana have made project management across departments more efficient, helping us stay on track with collaborative efforts. Whether developing content using Canva or Adobe Creative Cloud, I aim to make every message clear and impactful. I’ve boosted email campaign performance through A/B testing, coordinated events for diverse audiences, and leveraged CRM systems to improve engagement. I also love to gather real-time feedback from audiences using tools like Mentimeter, turning insights into action to increase participation and satisfaction. With an MBA in Marketing from Saint Leo University and a degree in Integrated Marketing Communication from Jackson State University, I’m excited to continue making an impact—helping organizations connect, communicate, and grow!
Employment History
Saint Leo University
2019-2021
Masters of Business Administration (MBA)
Jackson State University
2015-2018
Bachelors of Science (BS)
Education
Communications Coordinator
Houston-Galveston Area Council
2021 - Present
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Established a direct pipeline for HR and other departments to submit projects via Asana, streamlining internal messaging and creating templates for quick turnaround initiatives.
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Spearheaded the promotion of the Comprehensive Economic Development Strategy (CEDS), a regional plan supporting economic growth, exceeding KPIs through targeted outreach.
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Designed marketing materials using Canva, creating visually compelling content and presentations that feature clear messaging, consistent branding, and balanced layouts to enhance audience engagement and drive action on multiple platforms.
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Enhanced collaboration with divisions to unify external marketing efforts by initiating departmental discovery sessions that identified overlapping goals and resources. This collaborative approach led to the integration of a centralized CRM system, resulting in a 20% increase in outreach efficiency and more consistent messaging across all channels.
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Analyzed email campaigns, including for our Economic Development Newsletter, achieving a 30% increase in open rates by optimizing subject lines and send times using A/B testing.
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Utilized Mentimeter to gather real-time audience feedback during community engagement events, allowing participants to share their thoughts on key issues. This interactive approach not only fostered a more dynamic dialogue but also provided actionable insights that informed our outreach strategies, leading to a 15% increase in community participation in subsequent events.
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Championed the development of the agency's inaugural core values, fostering a unified organizational culture and enhancing internal communications by engaging stakeholders at all levels, which resulted in improved employee alignment and commitment to our mission.
Communications Coordinator
Greater Seminole Area Chamber of Commerce
2019 - 2021
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Optimized the CRM system for accuracy, improving communication reliability and establishing the Chamber as a trusted resource for businesses and tourists.
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Implemented an automated messaging system using constant contact and HubSpot, boosting active member subscriptions by 25%.
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Coordinated over 20 annual events, including major grand openings, achieving 90% satisfaction in post-event surveys.
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Executed a multi-channel marketing campaign for a local community event, increasing attendance by 15% through targeted messaging using A/B testing in e-newsletters which also improved open and click-through rates by 20%.
Communications Coordinator
Local Political Campaign
2020
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Developed and implemented strategic social media campaign
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Increased audience page views helping lead to a win!
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General Assistant to Marketing
Orange County Public School
2018 - 2019
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Generated social media schedules and content for OCPS Food & Nutrition Services channels.
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Spearheaded focus groups consisting of students & OCPS staff in order to obtain qualitative data for summer school feeding initiatives.
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Effectively measured consumer outreach through the use of digital analytics
